Written by Jared Gay, Animator / Director
Big, beautiful glass windows! Those were the backdrop of our Grow video, and what a beautiful backdrop they were.
Every time I approach a new product I have two goals. 1) I want to create a video that makes its intended audience feel like, “Hey! This is going to change my life for the better!” and 2) I want to make the product look beautiful.
We did that with Grow.
Grow makes it effortless to harness internal and external data tied to your business. Think of different sources of revenue you might have. In minutes you can have all that data visualized however you like on a beautiful dashboard. Marketing costs and analytics? Easy – visualized. Sources of web traffic?
To make Grow look beautiful, we planned and prepared and showed up to set ready to work. We picked a great spokesperson, Aaron Kahng. He was fantastic to work with and had a natural charisma. We shot in Grow’s new office space with its glorious windows. I also drew up detailed storyboards so that we could march through production without any surprises or unforeseen challenges. It really did go so smoothly.
Anyway, Grow is a fantastic B2B product, and it was an honor to work on a great product with a great team. Grow was immensely helpful as we learned about their product and the best way to present it. So take a watch, enjoy the windows, enjoy the motion graphics, and enjoy your day.
Jared GayEXECUTIVE PRODUCERS
Benton PaulDIRECTOR OF PHOTOGRAPHY
BEHIND THE SCENES
Brock ArnoldPRODUCTION ASSISTANTS
Spokesperson: Aaron Kahng
Jack Mergist (“Bob”)