The Best Length for a TV Commercial

The debate about the best length for a TV commercial is common among advertisers. The length of an ad is centered on the laurels of the economy and effective brand awareness. In the 1950s, television ...

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Why Motion Graphics

The journey of advertising has been a long and sturdy one. From the golden age of the wooden billboards to the good times of the comical adverts, and now, everywhere you look, you see motion ...

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The Importance of Investing in Good Lenses

There’s nothing quite like picking up a fancy new camera, after all, these are some of the most important tools that video production companies rely However, there is something that video production companies value just ...

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The Importance of Special Effects Teams

In the world of film production, special effects are used in spectacular ways in video projects from small short-films to Hollywood blockbusters. Whether it’s a simple touch up in makeup or making a prop look ...

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The Importance of Audio Mixing

Individuals involved in video or film production understand that there is no undervaluing the importance of audio in a video. Sound engineers, Foley artists, boom operators and sound editors are all positions that deal with ...

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